Liefmans
If they really were to ban alcohol advertising, would promotion at the point of sale be included? I hope not. Bar towels and beer mats are essential pieces of pub kit, and what about chalkboard at the front of the pub? Today, we're pushing Liefmans Fruit Beer, a bottled Belgian beer that's now on sale at The Gunmakers.
9 comments:
Pump clips and labels, price lists and menus. All in danger of extinction. We'll be left with plain cans declaring 'beer', like in Repo Man, only with a gov health warning in big bold letters.
I have every faith that the UK won't accept this. But then faith is a daft thing to rely on, so take to the streets!
Do Leifman's still do Goudenband? That was my favourite of their's.
They still do Goudenband and its a beer I really like
Also jef you can do a fantastic Lambic framboise sorbet
with Liefmans if your chef is looking for some new desert ideas
Liefmans beer isn't actually lambic - it's based on some sort of brown ale, I think.
Still makes a lovely ice cream though!
Can't wait till it has a picture of a diseased liver on the label.......
Good point Kristy.
I wish that the BMA would just fuck off. There is a fundamental difference between tobacco and alcohol, which is that every fag will shorten your life. But a certain amount of alcohol is likely to lengthen your life a little. And make it much happier.
For health reasons I won't bore you with, I've spent a fair amount of time over the last couple of months waiting at a bus stop outside a large hospital in south Manchester.
As it's usually raining and it's now illegal to smoke in the hospital, the doctors thoughtfully share the bus shelter with you for their smoking breaks.
I'm not going to guess what percentage of doctors smoke or how many breaks a day they take but based on this evidence I reckon if they BMA concentrated on persuading their own members to quit smoking instead of lecturing drinkers the lives saved by cutting NHS waiting times would more than compensate for it.
"Liefmans beer isn't actually lambic - it's based on some sort of brown ale, I think"
ah ok, the sourness make the sorbet really refreshing
Here is the recipe, I am sure the kriek will work just as fine
125ml (approx 130g) sugar
64ml lyles golden syrup or honey
63ml water
Make a syrup and cool
500g raspberries frozen
250ml Liefmans framboise
Puree the raspberries and add the Liefmans framboise/kierk, the add the colled syrup and freeze or add to ice cream maker.
There's a great story in M.Jackson's New World Guide To Beer about former Liefman's boss Madame Rose Blancquaert-Merckx (sp?) - a former ballerina, then in her 60s/70s, she would pop on her clogs(*) & launch herself into a fermenting vessel in order to clean it by hand from the inside.
(*)sadly I think she may have popped them permanently now? There's a 1996 piece by MJ from The Indy here - http://www.independent.co.uk/life-style/beer-ale-and-hearty-1320856.html
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