Saturday, 26 September 2009

The image of Stella

I was running down the Cally Road last week when I first noticed InBev's latest attempt to prop up the image of Stella Artois. They're trying to sell themselves and the brand as environmentally friendly - something about planting hedgerows for every pack sold. With that in mind, I was amused to spot this little scene at the top of Leather Lane: a few empty tinnies in a phone box, surrounded by prostitute call cards and a big pile of vomit being consumed by mangy pigeons. That's a more accurate display of Stella's status, but I doubt it'll be appearing on a billboard anytime soon.

4 comments:

Matt said...

This reminds me of the bit in D.A. Pennebaker's film 'Don't Look Back' about Bob Dylan's 1965 tour of England where Dylan is baiting a journalist from 'Time' magazine, demanding to know why they don't publish 'the truth'. When the journalist challenges him for an example of 'the truth', Dylan replies: "You know, man, the truth. Like -- well, like a picture of a tramp vomiting. Yeah, and next to that a picture of Rockefeller...."

Wurst/Whorst- Brewing Arts Instructor, CEO APRK said...

Funny, it's reputation over here is strong. Too expensive for drunks over here. They prefer the cheapest malt liquor they can get their hands on.

Andrew said...

You get a better class of street drinker in Clerkenwell than we do in Weymouth - Stella's unimaginably upmarket with most of the imbibing populace round this way, who can't beat a nice big bottle of Tesco Value voddy.

BTW nice to meet you earlier this week Jeff - you've got a cracking pub which I will be making a beeline for whenever I'm in the smoke!

Tim said...

where are the carrots?