Scottish tramp juice meets Italian underground chic
I've written about Tennent's Super before. Here's the article. It's a superstrength lager from Scotland favoured by tramps (fitting, considering how many of London's homeless hail from north of the border). But in Italy, the InBev product enjoys a different profile: it's positively hip. I've spotted pumps dispensing it some fairly tasty bars and clubs. The marketing bods over there have succeeded in passing it off as a premium product. Pictured below is an example of their dark arts. I spotted this stencilled bit of graffiti in Rome's Trastevere a couple of weeks ago.
The weather outside is frightful. I blame this cold, damp snap on those joyless, trogolodyte tossers who moaned about the heatwave. Bah. If you want to stay out of the rain tonight, come and visit The Gunmakers. Guest beers are Moorhouses Blond Witch and Mordue Workie Ticket.
18 comments:
I tend to leave this stuff alone now.In the early days it used to play murder with my anal fissure. The doc advised, give it up boy or in two years you will be wearing your bowel on the outside hanging from a belt. Worked for me.
The weather here, in Cumbria, is quite delightful.
What is it you have against things in the north anyway?
So, how's it taste(I've never had it though I picked up a can for a collector I know...)? Is it different in Italy? Kinda like how guinness is supposedly better in Ireland than it is elsewhere in the world?
:-)
If Tennent's had any sense they'd package this in foil-topped bottles with an arty screen-printed label and sell it to beer geeks at three times the price.
surfadelic23, the only time I've ever tasted Tennent's Super was in a bar in Florence about five years ago. Can't remember what it was like. Didn't care then, don't really care now.
Woolpack Dave, let's not start with all that dreadful chippy stuff. You sound like a trade unionist. Now look here, there really are plenty of places in the North that I like. Hampstead village is delightful. Highgate's perfectly pleasant too, but there is a Wetherspoons there - housed in a vulgar mock-Tudor monstrosity - which rather lets the side down. I once visited it. Had a very embarrassing experience, as you will read if you click here.
"You sound like a trade unionist"
Jeffrey, you can be very cruel sometimes.
Do any of the places you mention serve beer using a sparkler? I think not...
But it's nice to have you back posting a bit more often - keep it up.
I don't think one should serve beer while using a sparkler. For one thing, it uses up one of your hands, and secondly the flame generated is surely a health and safety issue behind the bar. Perhaps you could do it on November 5th as a kind of novelty gesture, but otherwise I'd steer clear.
Am I right in thinking this photo was taken at the bar of your Italian friends across the road? They didn't have any of the Super on draught the two nights I was there but the lowest strength alcohol beer on draught then was a respectable 5.4%.
Is it looking like another Dean Martin type week?
As a Northerner, sparkler fan and former trade union rep, can I ask Jeff to confirm that despite posing as a Londoner, he actually hails from the North East.
ChristianC: Correct, the wall in question is very close to Ma Che Siete Venuti A Fa'. We didn't stray far on our latest trip.
Matt: Indeed, and I've even got the accent to prove it. As one of my bar staff said to me yesterday: "Jeff, you can almost speak English, but whenever you have to pronounce a word with a double 'o' it all falls apart".
Nice one Jeff - the act's really coming along!
(If you do take this comedy turn to the West End, be advised to choose a moniker other than The Pub Landlord, as you don't want to set up any preconceptions of being an unfunny twat)
I did once see Al Murray do that act somewhere on Shaftesbury Avenue. Free tickets, naturally. I wouldn't have paid for that kind of thing.
On a simular vain I was surprised to find in Iceland a 5% version of Greene King IPA was popular, hand pulled and actually was a good beer (as opposed to the standard neithier good nor bad beer it is over here).
Do you think the Italians could remarket their rubbish white wines and sell them as premium products to the Scots?
Loveleeds, I think the competition from Buckfast - made in Devon for Scots pikeys - would see to that.
Youngs used to (still do?) make an 8% lager purely for the Italian market - I had some at the end of a brewery tour not long before the Wandsworth place closed down. Ever seen that on your travels Jeff?
This really reminds me of the status of Stella Artois in France - it is pretty much regarded as the worst piss you can offer someone, but here it's marketed as a sophisticated lager, idolised by our Gallic neighbours!
Also, good point about the buggers whining about the lovely weather, what is that all about?
(Please can we not get into the sparkler debate thing? Please? Oh, all right then...)
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