Robinsons Old Tom with Ginger; Red Rat Craft Brewery’s Crazy Day Stout; Greene King’s Sun Dance; Williams Brothers Brewery’s Harvest Sun and Good Times; Sharp’s Honey Spice Wheat Beer; Bath Ales’ Barnstormer; High & Mighty Brewery’s Beer of the Gods; Doctor O’Kell’s IPA; Arundel Brewery’s Prize Fighter; Copper Dragon’s 1816; Holden’s Golden Glow; St Peter’s Amarillo Ale; Highgate Old Ale; and Hampshire Brewery’s Arthur Pendragon.Among these, name recognition could be key. Will shoppers be intrigued by the idea, choosing on the basis of the tasting note booklets or just plain curiosity? On the other hand, will they see - for example - the Greene King label and stick with a familiar brand? Should the likes of Hampshire and Copper Dragon really be holding their breath?
Sainsbury's are promoting this competition as part of a drive to increase their current range of bottled ales by 50% this year. That's definitely good news, although I'd like to see them look to local breweries for new beers, as opposed to giving the golden ticket of national listing to just a few. Generally, do you think our major supermarket chains are doing a good job for beer lovers right now?