Neil Morrissey, of Men Behaving Badly and latterly Waterloo Road fame, is to to set up a brewpub. According to Digital Spy, "once they take a [pub] lease they will have six months to get it running successfully. Morrissey wants to create an 'everyman's ale' that will attract all drinkers - not just 'men with sparrows in their beard'".
Morrissey - pictured at a recent beer fest - has always seemed like a good lad to me, so I'll watch the Channel Four series they're producing. It will surely be good publicity for the brewpub concept, which I believe is currently underexploited in Britain.
Thanks to reader Jonathan Wren for pointing me to this story.
Never trust people who think beer subdivides into "lager", "bitter" and "Guinness".
Never trust people who say they like chain bars because "they always know what they're getting".
Never trust people who list "socialising" as an interest on their CV.
Never trust people who can't give a straightforward answer when you ask them where they're from.
Never trust people who invite you on skiing trips when you have never expressed any interest in the sport (or indeed their company).
Never trust blokes who try and ban the c-word from conversation because their bird doesn't like it (just say it more).
Never trust people who "don't like to lose control".
Finally and most importantly, never, ever trust people who don't drink beer, unless they have a very good excuse - and for the avoidance of doubt, being an uptight, miserable sod is not a very good excuse.
Stonch lives in London, where he runs a pub.
Neil Morrissey, of Men Behaving Badly and latterly Waterloo Road fame, is to to set up a brewpub. According to Digital Spy, "once they take a [pub] lease they will have six months to get it running successfully. Morrissey wants to create an 'everyman's ale' that will attract all drinkers - not just 'men with sparrows in their beard'".
15 comments:
Call me an old cynic but that "everyman's ale" niche is already filled. It is why we have so many dumbed down beers, usually by big brewers who make beer "approachable" or "easier to drink". Big brewer's beer already has that everyman approach and most of it sucks because of it.
Still it will be interesting to watch and see how it pans out and it's better than yet another show about how to buy/sell/make money from a house. Congrats to the person that pitched that one!
Exactly tandleman - the brewers have been forcing god-awful brews on the public in recent years in an attempt for what they see as the holy grail - everyone drinking the same beer so that it keeps things nice and simple for them...
Tandleman, Ted, I hear what you're saying. However there are plenty of beers around today that I believe are more accessible than a trad jazz bitter, yet are packed with flavour.
Visited a brewpub in Florence last night. I'll write it up when we get back. Ciao
Packed with flavour and accessible is a difficult trick to pull off. Too difficult? We'll have to wait and see.
I'd be grateful if someone could record this series when it is broadcast.
Stonch,
Aren’t you and Big Guns on holiday in Italy? Can we have some news about you adventures rather than Neil Morrissey’s brewpub?
Call me the old cynic, but isn't this the same thing as Jamie Oliver's mate who set up that farm? Using fame (or in his case inherited fame) to get yourself on TV to pay for the set-up costs and acquire loads of free advertising? Load of crap, and all this "everyman" beer is bollocks too; just what does that mean?
And brewpubs aren't underdeveloped in the UK, there's hundreds of the things - although more could never be construed as a bad thing IMO.
Are there hundreds of brewpubs? While I hate to be all London-centric, there are only a handful here...
And I think there are plenty of accessible yet flavoursome beers. How about Brooklyn lager, Crouch Vale brewers Gold, or a nice Belgian witbier? These are all beers I've tried on non beer drinkers with success.
Interesting you mention Brooklyn Lager, boak. I've long championed it as an ideal all-rounder. I wonder if it will appear in the show? ...maybe they asked someone to hold a beer tasting for them? ...mumble ...of course, the final cut is hard to predict ...cough ...blush ...of course, the TV adds ten pounds etc etc
here i am checking back frequently to hear about the latest misadventures of stonch and the big guns and all i get are the usual boring posts... Either you're having a very dull holiday or you're saving it up for an extravaganza of a post
Boak,
For some reason London is proportionately much worse off for micros and brew pubs than many other parts of the country. Still, if you will live in the grim south...:-)
i don't think most ale drinkers want their beer to become mainstream.
Read about the Neil Morrissey series and was much looking forward to watching.
Until now I didn't hear about the "Everyman ale". It somewhat dumbs down the project for me. Surely the beauty of micro brews is the individuality, the one offs not only limited to the occasional seasonal brew.
On the other hand it would be interesting to see the wider effect of this series. Maybe it'll create an enhanced general awareness among the masses for real ale? or maybe it'll come across all preachy like the chicken themed week- that for me started with the sensible premise of getting what you pay for with humanely treated, organically fed etc etc animals. The net effect of a week of preaching by the toffs on the tv made me want to get to netto and pick up a £1.99 chicken for the oven, not that I did- but the whole thing was a bit pompous, and that's a risk with these programmes.
How can this be anything but good for brewing?
thank you nice sharing
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