Stonch lives in London, where he runs a pub.Won't somebody think of the cider?
"Billed as 'the biggest innovation in the cider market for over a decade', Bulmers Iced uses a 'unique dispense system' that delivers a pint with a head of iced cider". That's from a recent article in the Morning Advertiser, describing new products from S&N: Strongbow on Ice and Bulmers Iced. The first "uses new technology that freezes cider to create crystals, which melt as the drink is consumed". The second is a semi-frozen abomination which results in something that critics say has "the consistency of a slush puppy". Both are designed for foolish individuals.
Honestly, making and serving a proper cider isn't difficult, as these people will tell you. What you get is a natural product packed with flavour. Admittedly it can send you loopy, but country folk are made of sterner stuff than we effete metrosexuals.
6 comments:
We're just off to a cider farm to get some of the good stuff in.
I really cannot see the appeal of Magners and the like. It looks and tastes like Tizer.
My mate delivered a wagon full of apple mush to a depo last month and when he asked what the hell it was for magners was the reply.
Breaks my heart to see middle aged men in pubs with ice in a pint weird coloured cider......
If you think that beer festivals are populated by strange men in beards and sandals, you ain't seen nothing until you visit the cider bar!! Some seriously odd folks there.
I never used to like cider (even the "real" stuff) until I tasted some of my brother-in-law's last year. Made with apples from his own orchard, pressed and fermented by a friendly local cider-maker in Wales. Absolutely perfect on a hot summer's day.
Cider is even easier to make than decent beer, so why idiots like Magners want to muck around with it is a mystery.
I really cannot see the appeal of Magners and the like. It looks and tastes like Tizer.
Nail. Head. BANG!
Fatman, the Bulmer's/Magner's plant in Clonmel is known for its voracious consumption of any and all available apples anywhere they can be got. What they do with them I have no idea, 'cos they don't seem to end up in the drink.
Went to Middle Farm near Brighton on Saturday, 100+ ciders and perries to choose from, try before you buy and sampling encouraged. Get yerself down there Stocnhio.
Loads of people there, clearly a market for real cider where available.
Awesome stuff.
Oh the humanity!
Bulmers is nasty, sweet, mass produced muck, which was the alcopop of my teen binge drinking years.
In the summer, many people in Ireland who normally drink mass produced lager, switch to Bulmers. The thing to do is to get a bottle of Bulmers and a pint glass full of ice. You then sit and periodically, top up the glass from the bottle. It's so cold that all you can taste is sweetness.
Of course this means that you are stretching the Bulmers with ice, which means less profit for C&C, hence this new product. All the advantages of Bulmers with ice, but more expensive and gets you pissed quicker!
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